As more and more businesses and individuals race to get online, it’s important to remember that the idea is not to cross the finish line first. The idea is to run the race that’s right for you and your business. To slowly and methodically establish an online brand that is synonymous with dependability and consistency.
One that will serve your now and long into the future as you keep updating it.
Establishing consistency is easy. One way is to use the same photo for all of your social media accounts and have a slogan that you use with that photo. Just think of the Ford logo and the slogan Build Ford Tough. Easy, yes?
All you need is a nice head shot and something catchy, like….Sally Kicks Marketing Butt (well, maybe not THAT phrase). Use these two tools — consistently — on all media sites. Same photo. Same slogan.
Got that done? Good. Next thing you need is a couple of foundation messages.
What do you want people to know about you and your business? What do you have to offer them? Figure out two or three foundation messages about your business and use them in your posts. In our case, it could be:
1. We’re marketing experts who love to help people
2. We will teach you how to use video to explode your online branding
The important thing is to have these tools – the photo, the slogan, and the messages – all ready BEFORE you go online. Have a few articles ready on your blog or website – schedule them in advance to “publish” when you want them. Take the time to lay a good foundation before you begin the race. Let the rabbit take off as fast as he wants. You play it smart.
Each time you post something, make sure your article or tweet or video enforces the foundation messages. Drive that message home and back it up with — you guessed it — your picture and slogan. That way, when people search for information on you, they’ll see these messages repeated and come to associate those messages with your brand.
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Dr. Marc and Charlie are known for their creative, attention-grabbing, search-result-hogging videos. They combine animation, on-screen appearances, and teaching methods to DOMINATE your Google search results and then AUTOMATE all the follow up you receive. To learn more about them and their video marketing tips, please go to http://TheVideoMarketingGuys.com and http://DrMarcAndCharlie.com – 2 of their 57 websites.
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http://TheVideoMarketingGuys.com and http://DrMarcAndCharlie.com – 2 of the 57 websites created by Dr. Marc and Charlie
Dr. Marc and Charlie can help you with your online video marketing, LinkedIn video, YouTube video marketing, web video, internet video, website video, and more.
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Social Media -- Be The Tortoise NOT The Hare With Your Marketing Plan#SocialMediaForYourOnlineBusiness
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